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Monday 13 June 2016

MICROSOFT SPLASHES THE CASH, BUYS LINKED IN.

Microsoft shocked the entire world of internet marketing and
social network by announcing their intentions to buy LinkedIn, the
social network for professionals that boasts over 400 million users.
Microsoft will be buying the whole company for $26.2 billion, or an
equivalent of $196 in cash. The deal is ready to pull through but
still has to get some regulatory approvals. (Source:techcrunch.com)
LinkedIn will retain its branding and products and its CEO Jeff
Weiner will report to Satya Nadella. The deal will help microsoft
expands its reach in the social networking business, while at the same
time, giving it more audience for it products.
In a statement, Nadella said "LinkedIn has built a business
centred around connecting professionals all over the world". He also
added "Together, we can accelerate the growth of LinkedIn and also the
growth of microsoft 365 as we empower everyone on the planet".
Linked is the biggest business-social platform with a membership
that has everyone in business from the interns and university students
to the CEOs.
For the current employees of LinkedIn, Weiner has this to say:
"Nothing will change"
Some analysts had previously predicted that microsoft will buy
"Salesforce", LinkedIn's counterpart. And they still think, it could
happen, as microsoft has the purchasing power.
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